We develop your strategy for CEO positioning
The reputation of a company is greatly influenced by the perception of the CEO by the public. Victory is clinched by the signal of the CEO. It is thus all the more important to take this external effect into account and to develop a clear strategy for CEO positioning.
Through the CEO positioning, you create a personification of the company success
As a media stylistic tool, it has been possible to recognize a trend away from the sober coverage of anonymous organizations by means of cold facts to the personal story with the CEO as a main character – formerly with Steve Jobs or currently with Mark Zuckerberg and Elon Musk as particularly well-known protagonists. This trend should not be taken on fully in every business, but try to use it as best as possible.
Positioning CEOs in specialist issues
An important step in the development of the positioning strategy is the definition of the CEO’s values in the public and the characteristics to be attributed to him or her: the keeper, the representative, the innovator, the decision-maker or the visionary? In addition, it is also necessary to define which professional or sector-specific topics should be linked directly to the CEO’s profile.
Your reliable partner for CEO positioning
As a specialist in strategic financial and Corporate Communications with many years of experience, cometis AG supports you in strategy development for the CEO positioning and the implementation of the following measures. Our portfolio of services covers a broad spectrum in order to promote the positioning of your CEO:
- Media Resonance Analysis for position determination
- Personal coaching as preparation for interview dates
- Positioning at public appearances or conferences
- Media Work for placement in capital market-relevant leading media
We are looking forward to advising you!