Using IR films for communication with stakeholders and shareholders
In investor relations work, IR films and audiovisual contributions are an ideal addition to classic financial reports. Whether an image film, a video statement by the management board or the financial report rendered in image and sound – film contributions increase understanding among investors, analysts and financial media and communicate the equity story in an appealing way. Film is also an important tool for approaching potential investors. Deciding to use audiovisual content for investor relations opens up new dimensions in communicating with stakeholders and shareholders. We would be glad to advise you if you want to raise your financial communication to a new level!
IR films – The corporate report as a film statement
A film statement lets the management board explain a company report in detail and assures sovereignty over the interpretation of current company issues and developments. The central advantage is that audiovisual messages create proximity and a greater understanding among investors and financial journalists – in short, the company becomes more tangible to investors. Messages are better remembered when transmitted visually. At the same time, in an IR film or interview, the management board can directly express its professional expertise and gain sympathy – an opportunity that purely written reporting does not offer.
Use IR films specifically for approaching investors
The annual report can also be implemented as an IR Film in which the highlights of the business development can be presented in a clear and comprehensible manner. Even shorter film statements can be used in a targeted manner to address investors. They can be integrated into the IR website of their own company so that they are retrievable for investors at any time. The inclusion of film statements and image films as part of roadshows and investor conferences is equally effective. An equity story in film attracts attention and brings success factors to the fore.
An image film is recommended to portray the company, including the values defined in the mission statement, providing a closer look at the business model and the company opportunities. The decisive factor here is the emotionality elicited by video.
Filmed statements can be integrated in many ways
The creation of so-called QR (quick response) codes also opens up new possibilities for incorporating film statements in investor relations. With the aid of QR codes, short statements can be integrated into the company’s annual report, for example. These can be used to provide a more detailed explanation of financial figures, business areas and the presentation of newly introduced products. In this way, QR codes create a new dimension of information transfer when publishing business figures.
Benefit from the “viral effect” of IR films
IR films open up the potential to achieve a greater reach for corporate messages than with classic means of financial communication, especially in social networks through viral distribution. If financial portals and multipliers link to an IR film and recommend it to other users, the statement can quickly reach wide distribution on the Internet and enlarge one’s community. However, this depends on high-quality content that benefits stakeholders and shareholders.