Media resonance analysis provides an overview during an M&A transaction
The tension in an M&A transaction from stakeholder groups of involved parties trying to re-emphasize their expectations and demands through the media often leads to extremely complex and unclear reporting on the forthcoming merger or negotiated company purchase. Regular media resonance analysis is the right tool to keep up with the times.
Actively controlling media work in the M&A process
Analysis examines and evaluates the primary content of reporting. Trends can be recognized at an early stage on the basis of this information. Findings from the analysis are used to optimize a company’s external media impact and to adapt your media work.
Media resonance analysis delivers valuable information
Valuable information can already be provided by a short-term ad hoc analysis: when did which journalists report in which media how often about a particular company and what is the size of target audience that has been reached? In the longer term, media resonance analysis provides information on how a company’s image is developing, represents the perception of company positions and serves to identify issues earlier.
Your reliable partner for media resonance analysis
Based on our years of experience as a specialist in financial and corporate communications and in cooperation with our partners in the media industry, cometis AG offers tailor-made solutions in the area of media resonance analysis. We look forward to advising you on this topic!