Agenda setting is a vital component to strategic corporate communication, helping to place select topics in the media to influence public discourse. Placing this information in far-reaching media brings your core messages into the public perception. The aim is to gain or maintain a high level of attention on select topics. At the same time, the agenda setting serves to increase awareness of your company and to maintain its image.
In operational implementation, placing your core messages in appropriate media, along with publication frequency and information presentation, is decisive for success. Previous strategic planning of the agenda setting should be the basis for implementing individual measures. During this planning process, focusing on more than initiating specific topics is recommended. Recognizing current issues at an early stage is just as important as using them to achieve your communication goals.
Using the agenda setting in company communication
As a specialist in strategic ESG-, financial and corporate communications with many years of experience and an excellent network in business media, cometis AG is your company’s reliable partner for the development and support of your agenda setting process.