Core messages are an important success factor in corporate communication with various stakeholder groups, as they are the focal point of communication with various target audiences over a longer period of time.
Core messages essentially offer short and concise summaries of what is important for the company’s successful continuation. This can be, for example, the meaning and purpose of the newly defined corporate strategy, or an urgently necessary change process with corresponding effects on the existing organization. From the point of view of a capital market-oriented company, these facts should be documented, for example, in the form of a convincing equity story that provides essential information to investors, analysts, employees, business partners and all other stakeholder groups.
Shaping core messages for your target audiences
Depending on the content, designing core messages should focus on the essential benefits of change, the advantages of a new strategy, the strength of a new organizational structure or the motives for a takeover. Target audiences should find something interesting or desirable in the core messages. They must always be credible and verifiable.
A reliable partner for successful positioning
As a specialist in strategicfinancialandcorporate communicationswith many years of experience and an excellent network in business media,cometis AGis your reliable partner for successfully positioning your core messages. Our service portfolio ranges from support for language rule development, media texts and presentations to placing your messages on leading capital market media. We look forward to advising you!