{"id":13563,"date":"2018-03-08T15:22:21","date_gmt":"2018-03-08T14:22:21","guid":{"rendered":"https:\/\/wordpress-783423-2671269.cloudwaysapps.com?p=13563"},"modified":"2025-01-29T13:28:27","modified_gmt":"2025-01-29T12:28:27","slug":"kpis-to-track-website-performance","status":"publish","type":"post","link":"https:\/\/www.cometis.de\/en\/kpis-to-track-website-performance\/","title":{"rendered":"KPIs to track website performance"},"content":{"rendered":"<h3><span style=\"color: #00225f;\">Your Contact<\/span><\/h3>\n<div class=\"sidebar-cta\">\n<div class=\"sidebar-cta-img\">\n<div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off et-animated\"><img decoding=\"async\" src=\"https:\/\/cometis.de\/wp-content\/uploads\/2017\/12\/Michael-Diegelmann-cometis-ag_WEB.jpg\" alt=\"Michael Diegelmann\"><\/div>\n<\/div>\n<div class=\"sidebar-cta-info\">\n<div class=\"et_pb_team_member_description\">\n<h6>Michael Diegelmann<\/h6>\n<div><a title=\"Call us!\" href=\"tel:+49 611 20 58 55 18\"><span class=\"sidebar-phone-link\">+49 611 20 58 55 18<\/span>\u2028<br \/><\/a><a title=\"Send us a mail!\" href=\"mailto:diegelmann@cometis.de\"><span class=\"sidebar-mail-link\">diegelmann@cometis.de<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>We asked 32 PR specialists around the world which KPIs they use to track the performance of their website. Here are the top 20 (in percent of participants using the following KPIs):<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your Contact Michael Diegelmann +49 611 20 58 55 18\u2028diegelmann@cometis.de &nbsp; We asked 32 PR specialists around the world which KPIs they use to track the performance of their website. Here are the top 20 (in percent of participants using the following KPIs):<\/p>\n","protected":false},"author":2,"featured_media":98872,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,212],"tags":[225],"class_list":["post-13563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-uncategorized","tag-2018-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>KPIs to track website performance<\/title>\n<meta name=\"description\" content=\"We asked 32 PR specialists around the world which KPIs they use to track the performance of their website. Here are the top 20:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cometis.de\/en\/kpis-to-track-website-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPIs to track website performance\" \/>\n<meta property=\"og:description\" content=\"We asked 32 PR specialists around the world which KPIs they use to track the performance of their website. 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