IPO equity story

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IPO equity story – Winning potential stock investors

The IPO equity story plays a key role in ensuring that your shares are successfully placed during your stock exchange trading. If you are able to tell a coherent IPO equity story and convey the investment highlights of your company, the attractiveness of your stock increases with analysts and investors.

An IPO equity story promotes growth

The IPO equity story must emphasize the strengths of your company and bring the investment highlights to the fore. It includes the description of the business model, the presentation of the market environment and especially the growth story. A convincing equity story for your IPO should include information on market drivers, unique features compared to competitors, as well as key company figures. A successful equity story always adapts to changing circumstances.

Communicating key company and industry data

In investor interviews during an IPO, it is important to be able to offer more than a plausible growth story. This must be documented – as far as possible – with key facts and figures. Key indicators ultimately help you understand your business model.

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Management presenting IPOs convincingly

Besides figures and information, management presentation and appearance during an IPO are crucial. Outstanding management services and successful management track records, for example, should be mentioned in an IPO equity story. Keep in mind: investors are essentially buying management! Pulling off a successful IPO ultimately depends on knowing how to sell yourself in investor interviews.


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