Environmental analysis and desk research for companies: Collecting information quickly and cost-effectively
What is an environmental analysis?
An environmental analysis is an important method for companies to gather information about their industry, competitors, and the market. By analyzing their environment, companies can better understand the factors that affect their business operations and identify opportunities and risks.
How does desk research work in environmental analysis?
One of the most important methods for conducting an environmental analysis is desk research, also known as secondary research or document analysis. Desk research involves searching for existing data and information that are relevant to analyzing the company’s environment. This includes industry studies, market analyses, annual reports, press releases, social media channels, and other publicly available sources.
Through desk research, companies can quickly and cost-effectively collect relevant information that is important for planning and implementing business strategies. Analyzing this information can help understand the strengths and weaknesses of the company, as well as the opportunities and risks in the market environment.
Other methods for effective environmental analysis
An effective environmental analysis can go beyond just desk research. Companies can also include other methods such as expert interviews, customer surveys, or challenger analyses to gain an even more comprehensive understanding of their environment.
Using environmental analysis for stakeholder engagement, materiality analysis, or ESG strategy
In addition, an environmental analysis can also serve as preparation for the stakeholder engagement process and materiality analysis. By examining factors such as stakeholders’ expectations and needs or the most important sustainability issues in the industry, companies can better align their CSR strategy and communication with their stakeholders. Environmental analyses are also valuable in the context of ESG strategies as they provide input for positioning or substantiate strategic questions and objectives.
Combination with the Global ESG Monitor Challenger Report
One way to supplement an environmental analysis is to combine it with the Global ESG Monitor Challenger Report™. This report includes a gap analysis and a peer group gap analysis of current reporting on environmental, social, and governance issues. This provides companies with the opportunity to assess their sustainability performance compared to competitors and cross-industry standards. The results can help companies further develop their sustainability strategy and improve reporting to meet the demands of investors, customers, and other stakeholders.
In conclusion, an environmental analysis using desk research is an important method for companies to quickly and cost-effectively gather valuable information about their environment and make strategic decisions based on that information.
Do you want to conduct a thorough environmental analysis? Contact our market research-experienced experts now and gain valuable insights into your company and its environment. We look forward to your inquiry!