Mergers and acquisitions generally coincide with profound changes in the organizations involved. With strategic media management, you can actively manage your communication and maintain your interpretive authority during the M&A process. As soon as an upcoming M&A transaction becomes public, an enormous need for communication arises in all the stakeholder groups of the companies involved. In terms of content, there are regular concerns about occupational safety, uncertainty among current investors or questions about the continuation of brands and products in focus.
Influencing public opinion through media management
The way in which a company merger or acquisition is presented and discussed in the media has a lasting impact on the public perception of an M&A transaction. Print, online, TV and social media will reach millions of people in the shortest possible time. The possibility of influencing public opinion on an M&A transaction in this way, thus influencing the further course of negotiations, is equally open to all stakeholders.
Stakeholders use media for their individual purposes
Not only management boards, supervisory boards, employees and works councils, but also investors and analysts as well as regulators, political decision-makers, trade unions, suppliers and competitors try to reinforce their individual expectations and demands by means of the entire range of available media. The objective mediation of facts and fair discussion is not always in the foreground – the conscious spread of rumors and the emotional forming of opposition are always present risks in media. In order to successfully complete an M&A transaction according to your own objectives, the role of media management cannot be underestimated as a strategic factor critical for success in the M&A process.
Successful media management in the M&A process
For the maintenance of communication and interpretive authority during an M&A process, strategic media management is decisive for success. As a specialist in strategic ESG, financial and corporate communication with many years of experience, cometis AG is a reliable partner for the development of an M&A communication strategy, the implementation of active media management stemming from it and the effective placement of your core messages. Our support ranges from the development of official language rules and the compilation of media and obligatory announcements through to conducting media resonance analyses and defining the role of the interim company spokesperson. You can choose the best possible solution package from our service portfolio for your individual situation – we look forward to advising you!