An ESG website is an important part of a successful sustainability strategy. It provides companies with the opportunity to communicate their sustainability performance transparently and comprehensibly, thus gaining the trust of stakeholders and customers. However, there are some important factors to consider when conceptualizing and creating an ESG website.
What matters when creating ESG websites
An ESG website must not only be visually appealing, but also functionally and technically flawless. This also includes making the website accessible and barrier-free for all users. The requirements of the WCAG (Web Content Accessibility Guidelines) and other accessibility standards must be taken into account. Compliance with accessibility standards is not only important for ethical reasons, but also from a legal perspective. Many countries have laws and regulations that require website accessibility. Therefore, companies should ensure that their ESG website meets these requirements.
In addition, the information on the website should be clearly structured and presented in an understandable manner. Good navigation, clear presentation of key figures and reports, and understandable language are particularly important.
Another important factor is the timeliness of the information. Companies should ensure that the information on their ESG website is regularly updated and supplemented to provide stakeholders with an up-to-date overview of the company’s sustainability performance.
Please feel free to contact us if you need support in conceptualizing and creating your ESG website. Our experienced experts will help you design an accessible and barrier-free website that transparently and comprehensibly communicates your sustainability performance, thus strengthening the trust of your stakeholders and customers.