The recent non deal roadshow organized by cometis for a Canadian cannabis company has met with great interest from many investors. In just three days, the Canadian board was able to meet 29 European investors. In addition to 12 one-on-ones, 17 investors made use of the contact at lunch presentations. And this despite the fact that the company only has a market capitalisation of around 100 million euros. The most important findings from the discussions:
Firstly, the cannabis industry must first impart basic knowledge to investors.
Secondly, Cannabis companies should demonstrate the health benefits.
Thirdly, board members should avoid abbreviations, avoid technical terms and speak slowly.

Those who observe these basic rules have the best prospects of further increasing investor interest.