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| Keck GmbH becomes part of the E3 Group


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Keck GmbH becomes part of the E3 Group

  • E3 Capital Holding GmbH to become a majority shareholder with immediate effect.
  • E3 Group becomes one of the market-leading suppliers of high-quality live marketing solutions in Germany.
  • E3 Group develops an international network of companies to form a leading global provider of premium consulting and execution services for live marketing solutions.

Frankfurt am Main / Weil der Stadt, May 15, 2019E3 Capital Holding GmbH (E3 Group), headquartered in Frankfurt am Main, has acquired a majority stake in Keck GmbH, headquartered in Weil der Stadt, Baden-Württemberg. With his many years of experience, Founder and Managing Partner Hans-Jörg Keck will remain with the company in an advisory capacity. Full management responsibility is assumed by Markus Futterer, who has been a Managing Partner along with Hans-Jörg Keck since 2004. The acquisition of Keck allows the E3 Group to become one of Germany’s market-leading providers of high-quality live marketing solutions.

The contracts formalizing the takeover of Keck GmbH by the E3 Group were signed on March 28, 2019. The E3 Group’s goal is to form a leading global service provider for exhibitions, events and environments. To achieve this position, it assembles an international network of companies that specialize in providing brand showcasing services. The E3 Group acts as a driver of change and progress by providing growth capital and strategic ideas to the management teams of the companies in the Group, as well as acting as a sparring partner for management. The E3 Group is led globally by CEO Patrick O. Soschinski. It has its roots in the company ET GLOBAL.

Keck is specialized in the development and implementation of ambitious brand spaces, with a focus on globally active clients in the premium market. With Keck, the E3 Group is strengthening its access to customers in central and southern Germany while also expanding its international reach through the Keck locations in Shanghai and Vancouver. Alongside Keck, the E3 Group is taking the logical next step toward developing a brand strategy that is focused on individual customer needs. As an owner with strategic interests, the E3 Group will be integrating the expertise of the 170 Keck employees into its larger group.

Patrick O. Soschinski said: “Keck represents a superb addition to the E3 Group’s portfolio of services and customers. We are fully convinced that this addition forms the ideal basis for the successful strategic progression of our group to a premium service provider of consulting and execution services for live marketing solutions.”

Markus Futterer, Managing Partner of Keck GmbH, added: “Our clients are becoming more international and presenting us with ever more demanding requirements – they want to use the newest trends and technologies. As part of the E3 Group, we can serve our customers with an even better range of services while simultaneously contributing our own expertise to the Group’s successful future.”

Hans-Jörg Keck, Founder of Keck GmbH, concluded: “I would like to thank all of my colleagues whose hard work and commitment has helped actively shape the success of the Keck company. Becoming part of the E3 Group is a very positive development for us, since it sets the stage for future success at Keck.”

In the view of E3, trade fairs and events are and remain central marketing pillars in B2B communication with major relevance for manufacturers and customers. In the E3 Group’s estimation the market remains very exciting, with many opportunities for growth.

Georg Grießmann / Carsten Michael
cometis AG /
Phone: +49 611 20 58 55 61
Fax: +49 611 20 58 55 66

About the E3 Group
The E3 Group is a sector-focused platform for companies in the fields of exhibitions, events and environments. In the area of live marketing solutions, it offers a broad spectrum of consulting and execution brands, which provide creative services in terms of communication, digitization and realization to blue chip clients and leading medium-sized companies. Among others, the Group consists of the companies ET GLOBAL, KECK, Bluepool, EXCITE, BIGBLUE, Electra Solutions, Reception Plus and SCF Corporate Services.

The E3 Group has a global presence with 15 locations in the economic regions of the AMERICAS, EMEA and APAC. With headquarters in Frankfurt am Main, the Group is led globally by CEO Patrick O. Soschinski. The portfolio companies currently operate a total of fifteen offices worldwide for dialog with clients and on-site project management, five hubs for priority tasks in the fields of consulting and execution with project planning and interdisciplinary functions, as well as warehouses with an overall area of approx. 1.6 million square feet.

Among the Group’s customers are Audi, Bosch, Daimler, Deutsche Lufthansa, Fraunhofer, Siemens, John Deere, Abbott, Astra Zeneca, Actelion and Chanel, Hermes, Cartier and leading medium-sized companies such as Krones, MTU Friedrichshafen, Osram, Phoenix Contact, SEW-Eurodrive, Rational, Trumpf, Zeiss and ZF Friedrichshafen.

Worldwide, over 1,500 employees work at the companies in the E3 Group. In 2018, the portfolio companies worked on a total of 10,000 client projects.

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