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to the archive Market launch of DEAG ticketing platform MyTicket in Austria

2016-09-21 09:56:59
DGAP-News: Market launch of DEAG ticketing platform MyTicket in Austria

DGAP-News: DEAG Deutsche Entertainment Aktiengesellschaft / Key word(s): Expansion

2016-09-21 / 09:56
The issuer is solely responsible for the content of this announcement. Market launch of DEAG ticketing platform MyTicket in Austria

– DEAG continues its expansion in Europe and now heads for Austria with

– Further expansion of high-margin and scalable ticket sales planned in order to increase profitability

Berlin, September 21, 2016 – DEAG Deutsche Entertainment AG (ISIN DE000A0Z23G6 | ERMK) is expanding its international business further with its subsidiary MyTicket and opening another important European growth market in Austria. Following the successful launch of in the UK in May 2015, the start of already marks the third market entry in 22 months. DEAG is thus resolutely expanding its own sales and has reached an important milestone in its international market expansion.

DEAG is already one of the leading entertainment companies in Austria. Just recently, the company presented events there involving world stars like Metallica, Rammstein, Muse, Kiss, Iron Maiden, David Garrett, Anna Netrebko, Plácido Domingo and the very successful urban rock festival “Rock in Vienna”, which will be continued in 2017. With, DEAG is expanding its presence in this attractive growth market and creating an additional sales channel for marketing its exclusive content. Moreover, the ticketing platform is strengthening its position as an attractive alternative for third party content producers. “With, we are driving the international expansion of our ticketing platform ahead successfully. With our attractive content and strong event pipeline, we now have excellent prerequisites for using the potential of the Austrian market to our advantage,” said Professor Peter L. H. Schwenkow, CEO and founder of DEAG.

The sustainable integration of the high-margin ticket sales into DEAG’s business model provides important momentum for continued business growth. For instance, the digitization of the value creation chain and the implementation of its own distribution channel via MyTicket offers significantly greater scalability and thus increases the company’s profitability. For the full fiscal year 2015, the share of sales in the total DEAG ticket volume was expanded to an average of around ten percent and increased to 14 percent already in the first quarter of 2016. Schwenkow also sees potential for further growth in the future: “The launch of MyTicket in further European markets is planned. We are optimistic to reach our goal of selling an average of 40 percent of the DEAG content via MyTicket in the short to medium term”, he explained.

About MyTicket is an offering from DEAG Deutsche Entertainment AG, a leading provider of live entertainment in Europe, and the two media companies Axel Springer SE and Starwatch Entertainment GmbH (ProSiebenSat.1 Group). not only offers many events directly from the organizer, but also via exclusive presales. Whether it’s rock/pop, a classical concert or family entertainment, the tickets people want are always available very conveniently around the clock at The tickets purchased are also always printed in the current tour style of the artist. MyTicket AG is managed by Moritz Schwenkow (Chairman/CEO) and Kai Ricke (COO).

About DEAG
DEAG Deutsche Entertainment AG (DEAG) is an integrated entertainment content company and a leading provider of live entertainment in Europe. DEAG produces and profitably organizes a broad range of events and concerts. Its own distribution business, mytic myticket AG, which is also share-held by two large print and TV media companies, increases the company’s profitability and scales its business model. DEAG realizes around 2,000 concerts and events a year, selling about five million tickets, of which a steadily increasing part is sold via its high-turnover online distribution channel myticket.

Events cover rock/pop festivals (national and international), classical music, jazz, German Hit songs and Middle-of-the-Road music and the strongly growing family entertainment division. Particularly the festivals and family entertainment divisions are fundamental for the further development of DEAG’s own content. Its network of strong partners allows DEAG to put itself in an excellent market position as an internationally active live entertainment group. DEAG shares (ISIN: DE000A0Z23G6 | WKN: A0Z23G | ERMK) are quoted in the Prime Standard segment of the Frankfurt Stock Exchange, which is the quality segment of the Deutsche Börse, the German stock exchange.

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