Media training – Communicating confidently with investors and journalists
You want to establish a good figure in front of the camera? Bring your messages to the point for investors and journalists? While skillfully mastering critical questions? Then media training is the right measure to make your appearance even more secure and to practice your professional approach to investors, analysts and journalists.
Not infrequently, these are short-notice and offer little time to consult in depth with a company. This applies to IPOs as well as bond issues, investor relations throughout the year or crises. It is therefore all the more important to get the messages defined in the equity story and to communicate them clearly, in an authentic and likeable way. Media training helps you learn necessary techniques and feel more secure.
An expert appearance is priceless – be it when taking office as a new board member, at the general meeting or at the next roadshow. That is why we recommend that every board member and IR manager have regular trainings to practice conversation situations.
Improving media effect through a secure appearance
To improve your media impact and to provide security in dealing with journalists, investors and analysts is a central goal of our media training.
In our media coaching, we prepare you specifically for placing your content confidently and clearly in your interviews and presentations. We familiarize you with the different situations so that you can keep a “cool head” even in stressful situations and successfully transport your core messages. Through the accompanying video analysis, we work together with you not only on rhetoric and non-verbal communication, but especially on the answers.
Our interview training at a glance:
- Full-day coaching including video analysis
- Phone interviews
- Background conversations
- TV interviews
- Cross interrogations
- Simulation of press conferences
- Company presentation
- One-on-one meetings
- Fair and unfair language dialectic